Information provided below expresses our team members' point of veiw and is only provided for educational purposes.
Choosing SEO company. Things to be aware of.
Why website promotion might appear to be sluggish
SEO reporting: when, why, what
Choosing outsourcing seo company
When seo results become visible. Goolge Page Rank and backlinks.
Choosing a SEO company is a very responsible step in building and supporting your site. The thing is that SEO work results might stay invisible for months - and it is quite natural, that you are asking yourself: What am I paying for?! Indeed, unlike designer's or programmer's work - you will be able to notice considerable traffic gain only in months, less likely in weeks (depends on your site age, and other factors).
Professional SEO services will always start with a full in-depth report, where major optimization tips will be provided, time project and compensation estimate will be set. SEO reporting is usually delivered on a monthly basis, but you can request one report per two weeks or every week. Report should contain specific results of SEO research or work. If you feel that the report contains obscure spots - ask the SEO consultant to explain them to you. Professional website promotion is indeed very complex work, but everything can be clarified in details when you ar getting a report. If you are not sure why you need this or that part of SEO work - inquire about its effectivenes, human resources costs and other operational expenses.
If you are choosing an outsourcing seo company, you need to make sure that your potential seo team speaks brilliant English and you need to inquire about guarantees. Good English is amust as a seo pro needs to know as much synonyms for a specific expression as possible. A good list of convertible terms will not only bring targeted visitors to your site, but will also reduce the competition. Do not believe to the companies that promise to bring your site to Google top 10 having no info on the web site's theme and competitiveness! Companies that promise to do it overnight always sounded fun to me. That is impossible. Even seo giants evasively guarantee top 10 positions in major Search Engines (notice, not necessarily in Google). Google is quite different from its colleagues Yahoo and MSN, AOL, Lycos. Getting in Google 10 top might be simply impossible on some key words, that is why solid SEO companies do not promise such things or offer bonus execution environment.
Website optimization results can only be revealed after search engine crawler (bot, spider) indexes your site. It is not necessarily that the crawler will index your entire site – it might only be a port of it, and it is not necessarily that search engine crawler will be coming back with the same frequency. Roughly speaking crawler will be visiting your website several times per month if you are maintaining its content and visibility. After the page is indexed, search engines know about the changes that took place and thus attaches certain visibility to the selected keywords. Another, even more important event happens once per 3 – 4 months. That is Google Page Rank update. Google Page Rank indicates how Google - friendly your website is. If your site has been banned or penalized, contains adult resources or employs black SEO – it will hardly ever be getting Google Page Rank. Google Page Rank varies from 0 to 10, and is a quick way to check how well optimized the website is. Usually link popularity campaign is one of the last steps in website promotion services and it is certainly the most enduring and costly one. It is link popularity campaign that will be taking most of the on-going SEO support after the major website optimization is done. The thing is that it is very easy to get banned, penalized or witness your Page Rank go down if you are careless to the external links placed on your site. If out of the 50 links going to different sites at least one of them is linking to a penalized site - you might lose all your positions in just a few weeks. Link popularity campaign should include regular link checking to prevent undesirable Page Rank and traffic losses. That is why we recommend taking optional seo service on maintenance of existing positions in major search engines and optimization of backlinks.