Archives

Global Trends in SEO: What to except in 2024?

“Global Trends in SEO” refers to the overarching patterns and developments shaping the field of Search Engine Optimization (SEO) on a worldwide scale. This includes shifts in search engine algorithms, emerging technologies, changes in user behavior, and evolving best practices. As the digital landscape evolves, staying informed about global SEO trends is crucial for businesses and marketers aiming to maintain or improve their online visibility and competitiveness. By understanding and adapting to these trends, organizations can better optimize their online presence to attract and engage their target audience while staying ahead of the curve in an ever-changing digital environment.

What is […] Read more

Similarity Analysis: Main Google’s Anti-Spam Method

Have you ever thought that in the very heart of Google’s algorithm just like algos of other search engines there could be one principle responsible and lying in the basis of it whole anti-spam structure? It took me a few years to clearly understand how simple yet efficient anti-spam system based on one principle could be. What I mean here is the Similarity analysis.

If you are, as an SEO expert, trying to come up with an SEO strategy not based on diversity – you stand no chances. If your potential outsourced SEO specialist claims he knows how to promote […] Read more

DA, PA. And Why These May be Useless

When Google finally withdrew its Pagerank in April, 2016 webmasters, link brokers and SEOs across the globe lost a simple method to assess a website inbound links score and popularity. And because the energy conservation law works at its best, everybody wanted and expected smth to substitute the Pagerank toolbar. That is when most of us were hooked by DA (Domain Authority) and PA (Page Authority) introduced by MOZ, one of the most influential marketing analytics platform. Meanwhile, if you put “=” between Pagerank (and trustworthiness of the website in general) and Domain Authority – you are making the worst […] Read more